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Marketing Chatter
Client Spotlight: TheMINT Gastropub
James B | November 12th, 2013 | 0 comments
November's Spotlight Client: TheMINT Gastropub - A contemporary restaurant and bar located in Bethlehem, PA focusing on premium food and beer using homestyle recipesLearn More

Marketing Chatter
Client Spotlight: Cantore di Castelforte USA
James B | October 8th, 2013 | 0 comments
October's Spotlight Client: Cantore di Castelforte USA - An American wine and extra virgin olive oil importer from Italy. Learn More

Online Marketing
Client Spotlight: madworld designs
James | September 4th, 2013 | 0 comments
September's Spotlight Client: madworld designs - A custom fashion and art studio based in Portland, Maine. Learn More

Online Marketing
Client Spotlight: American High School
James | August 6th, 2013 | 0 comments
August's Spotlight Client: American High School - A regionally and internationally accredited online high school. Learn More

Ecommerce
Client Spotlight: Aussie Pouch
James | July 30th, 2013 | 0 comments
July's Spotlight Client: Aussie Pouch - A school supply company based in Huntsville, Alabama. Learn More

Ecommerce
Custom vs. Template Designs
James | May 2nd, 2013 | 0 comments
Like drawing the floor plans on your future dream home, building your future dream Web site requires some thought. How much control do you want to have? Do you have the time to build and design it? These are the questions you should consider when choosing between a custom-built site vs. a template-driven site.

Ecommerce
E-commerce Customer Service
James | December 3rd, 2012 | 0 comments
When you think about customer service, what comes to mind - Your server at the restaurant? The salesman at the car lot? Amazon.com probably wasn't the first thing that came to your mind, right? Customer service is just as important in the E-commerce world, as it is in the department store. In part one of our customer service series, we take a look at the interaction, before the sale.

Ecommerce
Marketing Trends for the Holiday Season
James | November 27th, 2012 | 0 comments
One holiday down, quite a few more to go. Is your business prepared? These are some of the busiest shopping days of the year, and an opportunity for you to be turning some serious profit. Online marketing giant Constant Contact offered up some of their holiday tips...

Marketing Chatter
Silicon Valley Didn't Get It
James | November 19th, 2012 | 0 comments
Don't over-think it! (Tell that to the guys over at Facebook). The story of how Pinterest ignored the Silicon Valley stereotype and turned into one of the Internet's biggest hits...

Marketing Chatter
Little Fish in a Big Pond
James | November 13th, 2012 | 0 comments
Shark Tank is the ultimate "water cooler" television show. It's terrific for Twitter debates as the show unfolds. It's great for Monday morning office chats. It's that perfect blend of real-life business with reality TV drama. As the show gains popularity, the Shark Tank script is working its way into more real world situations.

Marketing Chatter
Sandy: One Week Later
James | November 6th, 2012 | 0 comments
It's been one week since Hurricane Sandy hit the East Coast, leaving millions of people without power, and billions of dollars in damage. People in the Mid-Atlantic and New England regions lost everything from their homes, to their boats, to the food in their fridge. But for every loss, there is an opportunity for gain. How do marketers and business owners walk the delicate tightrope between tragedy, and opportunity?

Ecommerce
What Google Maps Means for Your Business
James | October 26th, 2012 | 0 comments
Your keywords and tags are all covered. You are updating content every day. You think that you've covered all of your SEO bases. But have you taken advantage of Google Maps? There's probably more out there for you...

Online Marketing
Does Your Interface Match Your Demographic?
Vinny E. | October 24th, 2012 | 0 comments
Should my header be dark blue or light blue? Does that text look better bold or italicized? Are the little things important? Absolutely. But unless your site is built with the user in mind, those details are going to be the least of your worries. Your user interface needs to match your user demographic.

Online Marketing
Design Resources from the Pros
James | October 23rd, 2012 | 0 comments
One of the most beneficial things you can do as a designer is to browse, study, and learn from other designers. Luckily there are several independent designers and companies who are wiling to share their knowledge and resources, many of them for free. Here are some of our favorites...

Marketing Chatter
Website Design for ROI
Seth Prelovsky | October 22nd, 2012 | 0 comments
design

Successful web design means a website that not only looks appealing but also creates a return on investment. A website can have a great product but with poor design and usability the customer most likely will not take action. A website needs to be designed to its fullest potential to reap the rewards. A well designed website can promote products and/or services further.... READ MORE


Marketing Chatter
Business Tip #41 - Pay-Per-Click Campaigns
James | October 11th, 2012 | 0 comments
Very rarely in business will you come across a win-win situation. It's no secret that everything comes at a price, and a pay-per-click is no exception, but this time - You control the price.

Marketing Chatter
Business Tip #42 - Videos
James | October 10th, 2012 | 0 comments
What can a video do for your small business? Two years ago, no one had ever heard of Dollar Shave Club. How did one YouTube video transform the way guys got their razors?

Marketing Chatter
Business Tip #43 - Social Networking
James | October 9th, 2012 | 0 comments
Like us...Follow us...Add us to your circle...Friend us: By now, you've probably heard it all. Which social networking sites are right for you and your business?

Marketing Chatter
Business Tip #44 - Logos
James | October 8th, 2012 | 0 comments
"A picture is worth a thousand words." Your business can have a terrific name and a solid marketing plan in place, but if your logo doesn't match the look and feel of the company, you're in trouble. A well-designed logo can make (or break) a young business.

Marketing Chatter
National Customer Service Week
James | October 6th, 2012 | 0 comments
We know, we know: There is a week or day dedicated to just about everyone and everything (Did you know that October is National Pizza Month?). But this week is National Customer Service Week, and it's something we can ALL take a closer look at.

Marketing Chatter
Business Tip #45 - Public Relations
James | October 5th, 2012 | 0 comments
"Once we got featured in the newspaper, our business took off!" You wouldn't believe how many times we hear that. An article in the newspaper or local magazine, or a story on television can be huge for your business' success. But you may need a hand pulling it off...

Marketing Chatter
Business Tip #46 - Webinars
James | October 4th, 2012 | 0 comments
I don't have to leave my couch. I don't have to talk to anyone. I can learn a lot from them. And most of them are free? Sign me up! See how Webinars can benefit you and your business...

Marketing Chatter
Business Tip #47 - White Papers
James | October 3rd, 2012 | 0 comments
It's okay to admit it...You ignore and delete most of the emails that come into your inbox, and you throw out most of the mail that ends up on your desk. But there is one tool that you may be missing, that could be beneficial to your business' growth.

Marketing Chatter
Business Tip #48 - Free Shipping
James | October 2nd, 2012 | 0 comments
Have you every bought concert or sporting event tickets online? How quickly does a $20 ticket turn into a $35 ticket, after all of the processing and shipping fees? Your business can capitalize on that...by doing the complete opposite.

Marketing Chatter
Business Tip #49 - Credit Cards
James | October 1st, 2012 | 0 comments
The Internet security Stone Age is over: It's safe to come out and play...

Marketing Chatter
Business Tip #50 - Analytics
James | September 28th, 2012 | 0 comments
They say that the devil is in the details. Want to know how some of the top entrepreneurs in the country are promoting their product or service? These 50 tips will help your business both online, and offline. It's true when people say, "It's the little things." Let's get the countdown started...

Marketing Chatter
For Immediate Release: DAY Vision Marketing Celebrates New Season of ABC’s Shark Tank with Free Website Sweepstakes
Greg Heller-LaBelle | September 18th, 2012 | 0 comments
For DAY Vision Marketing, Friday September 14 was a major holiday. It marked the return of the hit ABC show Shark Tank, where entrepreneurs pitch their ideas, products and businesses to savvy investors like Dallas Mavericks owner Mark Cuban and FUBU founder Daymond Johns. The Allentown firm has ties to several past contestants on the show, including the Barbara Corcoran-funded success story Daisy Cakes. To celebrate the success of clients like Daisy Cakes, and the dreams of entrepreneurs everywhere, DAY Vision made the bold decision to give away one of their websites built on their proprietary content management system.

Marketing Chatter
Small Businesses Using Surveys to Get Smarter Online Marketing
James | September 17th, 2012 | 0 comments
Online survey companies, led by SurveyMonkey, SurveyGizmo, Qualtrics and Google Consumer Surveys have become extremely profitable thanks to small business owners. Instead of hiring an expensive consulting firm or performing a time-exhausting research study, small business owners are turning to online survey companies to collect the data they need.

Marketing Chatter
App Usage Helps Entrepreneurs Be Productive
James | August 30th, 2012 | 0 comments
In a recent USA Today article, savvy entrepreneurs shared their favorite apps that have improved life around the office. From word processors, to accounting tools, to business card scanners, the iPad is slowly replacing the laptop with some small business owners. 

Marketing Chatter
Some Social Media Tools You Might be Missing
James | August 21st, 2012 | 0 comments
In a recent Washington Post article, several small business owners gave their advice on what social media outlets are best for young entrepreneurs. Aside from the major outlets like Facebook and Twitter, which under-the-radar social media sites can help your business?

Marketing Chatter
Social Media ROI and Real Branding Value
Greg Heller-LaBelle | August 15th, 2012 | 0 comments
 
 It feels like every few months we revisit the idea of how social media matters in marketing, and if there is a good way to measure it. Is social media just a cost of doing business in today’s world? 



Marketing Chatter
Google's Dominance and How We Adjust to Creepy
Greg Heller-LaBelle | July 13th, 2012 | 0 comments
 
  I read a really interesting story on CNET today about the widespread acceptance of Google's many software tools, and how we've largely grown to accept what we once saw as privacy violations. 


Marketing Chatter
Celebrate Independence... From These Marketing Excuses
Greg Heller-LaBelle | July 3rd, 2012 | 0 comments
You don't need to be in the phone book.
 
The 4th of July this year has disrupted everyone's vacation plans by falling in the middle of the week. But as you squint at the calendar and ponder why we're so specific with this holiday's date, it's worth using this mid-week holiday to remember some habits and excuses from which your business could use a little independence.


Marketing Chatter
Why Branch Offices Need Their Own Social Media Marketing
Greg Heller-LaBelle | May 18th, 2012 | 0 comments
 
 Corporations of all sizes that are looking to leverage social media to help them grow would be better served delegating more marketing dollars to local branches – and, likely, to local marketing firms – for their social media efforts. Facebook pages for branch offices, which were found to generate five times as much engagement as the corporate mothership page.

Marketing Chatter
The 8 Things You Must Know to Launch an Insanely Profitable eCommerce Site
Greg Heller-LaBelle | May 11th, 2012 | 0 comments

Are You Ready to Sell Tons Online?
Every day, companies launch eCommerce sites while making major mistakes or not preparing for the next step. Taking the time to plan ahead and answer a few basic questions about where you want your business to go will help you generate sales, build the site that's right for you, and lead your business to success....... READ MORE


Marketing Chatter
Daisy Cakes Sweepstakes Winners Announced
Greg Heller-LaBelle | April 10th, 2012 | 0 comments
The three lucky winners of the DAY Vision Daisy Cakes Sweepstakes were announced.


Marketing Chatter
The Importance of Google Analytics to your website
Fadi Sabbagh | June 3rd, 2011 | 0 comments
google analytics


If you have a website and you do not have analytics for it, it could mean one of two things. Either you don’t really know about it or you don’t care about the performance of your site. Let’s assume you do not know about analytics. Analytics is an online tool that is used to track your websites performance...... READ MORE


Marketing Chatter
Lehigh Valley Web Developer Rescues “Shark Tank” Guest
JOE M. | June 2nd, 2011 | 0 comments

Reviving Website “A Piece of Cake” For DAY Vision, Inc.
Allentown, Pa – A night of television and a hankering for some chocolate cake led Danny Youssef of DAY Vision to become the lifeguard who helped save a South Carolina baker after her appearance on ABC’s popular “Shark Tank” show led to a late-night website crash that threatened to sink her business...... READ MORE

Marketing Chatter
Improving Your Contact Page
Seth Prelovsky | May 20th, 2011 | 0 comments

Improving Your Contact Page

A contact page is a page that every website should have, but also a page that many websites may over look. Whether you have a large online store or small restaurant website you should have a well-designed contact page with a functioning contact form. Your contact page can be the difference between getting a new customer and losing a customer. Lets take a look at some tips and aspects of good contact page design..... READ MORE


Marketing Chatter
Customer Service Mistakes To Avoid
Fadi Sabbagh | May 11th, 2011 | 0 comments
Customer Service Mistakes to Avoid

Excellent customer service is an asset worth gold in today's world that is highly influenced by advanced technology. For that reason, if you know and are aware of customer service mistakes you can help improve your business and its reputation. That being stated, here are ten customer service mistakes to avoid..... READ MORE



Marketing Chatter
Benefits of Email Marketing
Seth Prelovsky | April 29th, 2011 | 3 comments

Email marketing can be a valuable asset to your online business. To simplify it, email marketing is the promotion of products or services through email campaigns normally sent out to customers who have subscribed to your website. Whether you have an ecommerce store or you are trying to promote your services, email marketing is an effective way to get results. Lets take a look at some of the benefits you will see through email marketing..... READ MORE



Marketing Chatter
Google Anounces The Plus One Button
Fadi Sabbagh | April 26th, 2011 | 0 comments
google plus one

In March 2011 Google announced a new social media tool, called Google +1 that could be a strong competitor to Facebook’s like button. Similar to the Facebook like Button, The Google +1 will be placed next to a search result. Users will click it if they think it’s useful and would recommend it to other people.... READ MORE



Marketing Chatter
Alexa top ranked sites
Fadi Sabbagh | April 15th, 2011 | 0 comments
usa top ranked sites

Your accessing the internet everyday visiting sites like Google, FaceBook, Youtube etc. but have you ever wondered what the top visited sites in the US are? I was actually surprised to see Bing ranked at number 15. Below are the top 10 ranked websites in the US according to Alexa traffic rank as of 4/15/11.
READ MORE



Marketing Chatter
Improve Your Checkout Process
Seth Prelovsky | April 13th, 2011 | 1 comments
ecommerce system


More and more people are opening ecommerce businesses. Whether your ecommerce business has 200 items or 20, your main goal should be to sell. You could have a beautifully designed site and great products but if your checkout process is very complex and hard to use then you probably aren’t getting the most out of your ecommerce store. Here are a few tips that can help you decide if your checkout process is working for your business.... READ MORE


Marketing Chatter
Being More Secure Online
Fadi Sabbagh | April 8th, 2011 | 0 comments
secure password

In today’s world almost everything you manage is online, anything from your social life to your bank account. Everyday using a unique personal password, people are logging into their online accounts whether it’s email, social media, or even to make a car payment. Choosing a secure password is a critical key to insure that you are safe from hackers and identity thieves. So here are three key elements for choosing a secure password..... READ MORE





Marketing Chatter
Wireframes & Web Design
Seth Prelovsky | April 1st, 2011 | 2 comments
wireframes

When you get a new client asking for a website what is the first thing you do? Do you immediately head to Photoshop or illustrator and start designing? If so, you are skipping a vital step in the web design process, wire framing. Wire frames are an important step in web design; they are a simple visual representation of the structure of your webpage. Everyone has their own method for wire framing, but normally it consists of blocks and text representing where content will go on.... READ MORE





Marketing Chatter
Ten Benefits of an Ecommerce System
Fadi Sabbagh | March 29th, 2011 | 0 comments
ecommerce system

Today more than ever businesses are growing faster by providing their products or services online. The reason for that is the Internet is a new and growing business world where you can reach out to more customers than you ever imagined. An ecommerce system lets you do just that. If you have a solid inventory and are willing to sell your products online, then you should consider using an ecommerce system.... READ MORE




Marketing Chatter
Aspects of an Effective Designer
Seth Prelovsky | March 18th, 2011 | 0 comments
   
aspects of designing



Regardless of whether you are an experienced designer or just out of college there are certain aspects that you should have. Here are some tips to help you become a more effective designer. Always Define Your Concept-Your designs will not go far without a clear defined concept first. Always have a great concept before starting..... READ MORE


Marketing Chatter
Benefits of Pay Per Click Management
Fadi Sabbagh | March 14th, 2011 | 0 comments
 
pay per click management



Do you want a rapid way of increasing traffic to your website and possibly increase your sales? Sure you do, ever considered starting a pay per click campaign (PPC)?   If not then you defiantly should. Here are some reasons why.... READ MORE




Marketing Chatter
Web Design and Typography
Seth Prelovsky | February 28th, 2011 | 1 comments
   
web design and typography



For years web designers have struggled with only being able to use a handful of “websafe” fonts. In order for web designers to be able to use the fonts they want, they have had to rely on replacing text with images, flash tricks or hosting the font on their server, which leads to licensing issues. Most font licenses do not allow you to make their fonts available to public domain. Because of these issues print has been viewed far superior in terms of typography. Luckily for web designers things have changed and there are now a variety of options to choose from.... READ MORE


Marketing Chatter
Facebook Fan Page Builds Relationships
Fadi Sabbagh | February 25th, 2011 | 0 comments
   
fan page

Just by using your fingertips and a computer, you can access a wide variety of information about any subject or person you are looking to find. More than ever, businesses today are spending time and money in marketing their services and products online. Many businesses have gained access into the internet customer base by the utilizing tools found on social media websites like Facebook, Twitter, and Yelp among many others..... READ MORE


Marketing Chatter
Getting the basics of Facebook for business.
Michael A. | February 21st, 2011 | 0 comments
   
facebook





Facebook is about connecting with people you already know and keeping your thoughts and day-to-day activities in front of them. With more and more people on Facebook, it is important to keep the information relevant, timely, and not over the top in terms of excessive content, being offensive, outspoken, or simply put, don’t post items your mother wouldn’t be proud of.

Like regular networking, it’s not just who you know, but who those people know and so on. With this, you want to keep your business in front of those who know you and can get referrals to you by who they know.  Be proud of who you are and let your passion shine through your posts.... READ MORE


Marketing Chatter
Getting Value from LinkedIn
Michael A. | February 15th, 2011 | 0 comments
   
linkedin


What I might consider the least social of the social networks out there today is LinkedIn. It may be however, your most important one. LinkedIn is a social media site where you connect with other people, mostly on a professional level. It is advised that outside of day-to-day people like family and close friends, that LinkedIn be used for people to give references and testimonials on your business relationship with them... READ MORE


Marketing Chatter
Taking your friends and followers to your blog and website
Michael A. | February 9th, 2011 | 0 comments
   
social media


Social media is a great tool to connect with people you already know, people you recently met, people in your industry, customers, prospects, family, friends, etc. When used properly and in conjunction with other facets of online communication, it is a great medium to boost your business through both cold and warm markets. Social media can’t be successful alone though. Consider it a gateway to driving traffic to your website, online commerce and your blog..... READ MORE


Marketing Chatter
A strong brand is priceless:
Danny Youssef | January 26th, 2011 | 0 comments
   
brand

Now more than ever, consumers are bombarded with advertisements. Simply drive down your local highway and take notice to the number of billboards, flip through your favorite magazine and you realize that more than half of the pages are advertisements, surf the net and you find yourself closing pop-up ads that appear from no where. Companies are offering free consultations, free samples, or rebates; anything to entice the consumer.... READ MORE


 

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