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January 2011

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Marketing Chatter
The Importance of Google Analytics to your website
Fadi Sabbagh | June 3rd, 2011 | 0 comments
google analytics


If you have a website and you do not have analytics for it, it could mean one of two things. Either you don’t really know about it or you don’t care about the performance of your site. Let’s assume you do not know about analytics. Analytics is an online tool that is used to track your websites performance...... READ MORE


Marketing Chatter
Lehigh Valley Web Developer Rescues “Shark Tank” Guest
JOE M. | June 2nd, 2011 | 0 comments

Reviving Website “A Piece of Cake” For DAY Vision, Inc.
Allentown, Pa – A night of television and a hankering for some chocolate cake led Danny Youssef of DAY Vision to become the lifeguard who helped save a South Carolina baker after her appearance on ABC’s popular “Shark Tank” show led to a late-night website crash that threatened to sink her business...... READ MORE

Marketing Chatter
Improving Your Contact Page
Seth Prelovsky | May 20th, 2011 | 0 comments

Improving Your Contact Page

A contact page is a page that every website should have, but also a page that many websites may over look. Whether you have a large online store or small restaurant website you should have a well-designed contact page with a functioning contact form. Your contact page can be the difference between getting a new customer and losing a customer. Lets take a look at some tips and aspects of good contact page design..... READ MORE


Marketing Chatter
Customer Service Mistakes To Avoid
Fadi Sabbagh | May 11th, 2011 | 0 comments
Customer Service Mistakes to Avoid

Excellent customer service is an asset worth gold in today's world that is highly influenced by advanced technology. For that reason, if you know and are aware of customer service mistakes you can help improve your business and its reputation. That being stated, here are ten customer service mistakes to avoid..... READ MORE



Marketing Chatter
Benefits of Email Marketing
Seth Prelovsky | April 29th, 2011 | 3 comments

Email marketing can be a valuable asset to your online business. To simplify it, email marketing is the promotion of products or services through email campaigns normally sent out to customers who have subscribed to your website. Whether you have an ecommerce store or you are trying to promote your services, email marketing is an effective way to get results. Lets take a look at some of the benefits you will see through email marketing..... READ MORE



Marketing Chatter
Google Anounces The Plus One Button
Fadi Sabbagh | April 26th, 2011 | 1 comments
google plus one

In March 2011 Google announced a new social media tool, called Google +1 that could be a strong competitor to Facebook’s like button. Similar to the Facebook like Button, The Google +1 will be placed next to a search result. Users will click it if they think it’s useful and would recommend it to other people.... READ MORE



Marketing Chatter
Alexa top ranked sites
Fadi Sabbagh | April 15th, 2011 | 0 comments
usa top ranked sites

Your accessing the internet everyday visiting sites like Google, FaceBook, Youtube etc. but have you ever wondered what the top visited sites in the US are? I was actually surprised to see Bing ranked at number 15. Below are the top 10 ranked websites in the US according to Alexa traffic rank as of 4/15/11.
READ MORE



Marketing Chatter
Improve Your Checkout Process
Seth Prelovsky | April 13th, 2011 | 2 comments
ecommerce system


More and more people are opening ecommerce businesses. Whether your ecommerce business has 200 items or 20, your main goal should be to sell. You could have a beautifully designed site and great products but if your checkout process is very complex and hard to use then you probably aren’t getting the most out of your ecommerce store. Here are a few tips that can help you decide if your checkout process is working for your business.... READ MORE


Marketing Chatter
Being More Secure Online
Fadi Sabbagh | April 8th, 2011 | 0 comments
secure password

In today’s world almost everything you manage is online, anything from your social life to your bank account. Everyday using a unique personal password, people are logging into their online accounts whether it’s email, social media, or even to make a car payment. Choosing a secure password is a critical key to insure that you are safe from hackers and identity thieves. So here are three key elements for choosing a secure password..... READ MORE





Marketing Chatter
Wireframes & Web Design
Seth Prelovsky | April 1st, 2011 | 2 comments
wireframes

When you get a new client asking for a website what is the first thing you do? Do you immediately head to Photoshop or illustrator and start designing? If so, you are skipping a vital step in the web design process, wire framing. Wire frames are an important step in web design; they are a simple visual representation of the structure of your webpage. Everyone has their own method for wire framing, but normally it consists of blocks and text representing where content will go on.... READ MORE





Marketing Chatter
Ten Benefits of an Ecommerce System
Fadi Sabbagh | March 29th, 2011 | 0 comments
ecommerce system

Today more than ever businesses are growing faster by providing their products or services online. The reason for that is the Internet is a new and growing business world where you can reach out to more customers than you ever imagined. An ecommerce system lets you do just that. If you have a solid inventory and are willing to sell your products online, then you should consider using an ecommerce system.... READ MORE




Marketing Chatter
Aspects of an Effective Designer
Seth Prelovsky | March 18th, 2011 | 0 comments
   
aspects of designing



Regardless of whether you are an experienced designer or just out of college there are certain aspects that you should have. Here are some tips to help you become a more effective designer. Always Define Your Concept-Your designs will not go far without a clear defined concept first. Always have a great concept before starting..... READ MORE


Marketing Chatter
Benefits of Pay Per Click Management
Fadi Sabbagh | March 14th, 2011 | 0 comments
 
pay per click management



Do you want a rapid way of increasing traffic to your website and possibly increase your sales? Sure you do, ever considered starting a pay per click campaign (PPC)?   If not then you defiantly should. Here are some reasons why.... READ MORE




Marketing Chatter
Web Design and Typography
Seth Prelovsky | February 28th, 2011 | 1 comments
   
web design and typography



For years web designers have struggled with only being able to use a handful of “websafe” fonts. In order for web designers to be able to use the fonts they want, they have had to rely on replacing text with images, flash tricks or hosting the font on their server, which leads to licensing issues. Most font licenses do not allow you to make their fonts available to public domain. Because of these issues print has been viewed far superior in terms of typography. Luckily for web designers things have changed and there are now a variety of options to choose from.... READ MORE


Marketing Chatter
Facebook Fan Page Builds Relationships
Fadi Sabbagh | February 25th, 2011 | 0 comments
   
fan page

Just by using your fingertips and a computer, you can access a wide variety of information about any subject or person you are looking to find. More than ever, businesses today are spending time and money in marketing their services and products online. Many businesses have gained access into the internet customer base by the utilizing tools found on social media websites like Facebook, Twitter, and Yelp among many others..... READ MORE


Marketing Chatter
Getting the basics of Facebook for business.
Michael A. | February 21st, 2011 | 0 comments
   
facebook





Facebook is about connecting with people you already know and keeping your thoughts and day-to-day activities in front of them. With more and more people on Facebook, it is important to keep the information relevant, timely, and not over the top in terms of excessive content, being offensive, outspoken, or simply put, don’t post items your mother wouldn’t be proud of.

Like regular networking, it’s not just who you know, but who those people know and so on. With this, you want to keep your business in front of those who know you and can get referrals to you by who they know.  Be proud of who you are and let your passion shine through your posts.... READ MORE


Marketing Chatter
Getting Value from LinkedIn
Michael A. | February 15th, 2011 | 0 comments
   
linkedin


What I might consider the least social of the social networks out there today is LinkedIn. It may be however, your most important one. LinkedIn is a social media site where you connect with other people, mostly on a professional level. It is advised that outside of day-to-day people like family and close friends, that LinkedIn be used for people to give references and testimonials on your business relationship with them... READ MORE


Marketing Chatter
Website Design for ROI
Seth Prelovsky | February 14th, 2011 | 0 comments
design



Successful web design means a website that not only looks appealing but also creates a return on investment. A website can have a great product but with poor design and usability the customer most likely will not take action. A website needs to be designed to its fullest potential to reap the rewards. A well designed website can promote products and/or services further.... READ MORE


Marketing Chatter
Taking your friends and followers to your blog and website
Michael A. | February 9th, 2011 | 0 comments
   
social media


Social media is a great tool to connect with people you already know, people you recently met, people in your industry, customers, prospects, family, friends, etc. When used properly and in conjunction with other facets of online communication, it is a great medium to boost your business through both cold and warm markets. Social media can’t be successful alone though. Consider it a gateway to driving traffic to your website, online commerce and your blog..... READ MORE


Marketing Chatter
A strong brand is priceless:
Danny Youssef | January 26th, 2011 | 0 comments
   
brand

Now more than ever, consumers are bombarded with advertisements. Simply drive down your local highway and take notice to the number of billboards, flip through your favorite magazine and you realize that more than half of the pages are advertisements, surf the net and you find yourself closing pop-up ads that appear from no where. Companies are offering free consultations, free samples, or rebates; anything to entice the consumer.... READ MORE


 

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