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on the type of project (photography, print media, or web development),
there are specific steps which are unique to each respective media.
However, they all have a common starting point.
The process is started by
mapping out a series of steps that help our clients achieve their
ultimate goal. The closer we follow the steps, the smoother the
process will go. Creating something that accurately represents your
values takes a specific understanding of who you are and what you
aim to achieve. Once this information is obtained, the door to insight
and creativity is opened. We will provide you with a password protected
area of our website, where you will have the opportunity to review
and assess the advancement of your project. In addition, the lines
of communication will be consistent, as there will be an ongoing
exchange of information, ideas, and feedback.
DAY VISION begins by outlining and defining the project goals. This
phase may involve the following: discussing your mission statement,
determining your objectives, learning more about your clients and
the type of services and/or products you provide, reviewing images,
promotional materials, websites, and most importantly getting feedback
from you. Towards the end of this segment we will provide you with
a definitive list of assets we may need from you.
In this phase, we take our shared definition of the project to the
drawing board and story board it. By sketching out the mechanisms
of the project we can anticipate any challenges and obstacles. We
may then do more comprehensive designs in order to asses our plan.
“Design” not only includes the creative team but may
also involve programmers, printers and various vendors depending
on your type of business and the service you have requested. This
allows for seamless flow from phase to phase.
During this step we integrate the concepts we have arrived at in
the previous phases. We may develop in any number of programs. Such
programs include Illustrator, Photoshop, Dreamweaver, or Flash to
name a few of the tools from our creative arsenal. This allows us
the flexibility to be creative and efficient in producing exceptional
work. If we find a need to create variations on the concepts, we
will do so. Allowing for more than one option opens the door for
the possibility of something new to be discovered. We will review
and provide you with updates and deadlines, as well as, make any
needed changes or revisions as the process moves along.
At this point we will present you with the final results of the
process, knowing that we have added value to your organization by
providing you with quality work and outstanding services.
“We are goal oriented
and aim to exceed your expectations.”
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