Our marketing professionals have the skills & ingenuity to take
the fundamental goals of your company and develop a marketing strategy
plan through in-depth research and analysis of industry trends and
competition. The marketing messages which are then identified through
close work with the creative & technical team will be appropriately
placed in the broad media arena through public relations and advertising. back to top
Our graphic artist team has the ability to visualize your business
concepts and goals into a visual masterpiece through a complete
brand image. Everything is taken into consideration from the foundations
(mission, logo, tag line) to the complete finished package (printed
materials, website, advertising). click
here for more details. back to top
Our technical gurus can conjure multi-layered
platforms for your interactive based marketing campaign. Anything
from the simplest CD ROM presentation to the most sophisticated
e-commerce website, our team is on hand to provide the technical
support your business needs to exceed your customers’ expectations
in the 21st century.
Our web development and PDA application
development services tend to go beyond the basic web design. We
blend creativity and technical expertise with sound business strategy
in order to deliver a full spectrum of turnkey solutions to meet
your requirements. We harness the power of our individual talents
and build on the recognized internet standards to help companies
of all sizes and industries to communicate and market themselves
much more effectively.
We recognize that it is not merely
enough to have a feel good website. Our design process is detailed
and exhaustive so that we not only understand your expectations
but we will also undertake independent market research to understand
what kind of online offering your clients want. From there we will
gradually develop a web presence with your continual input and feedback.
The aim is to bring a clear business benefits and a genuine return
on the investment. click here to view
our web portfolio. back to top
We include a free domain
name registration with each web site design project! If your first
choice for a domain name isn't available, we can help you find another
name that fits. back to top
We have web servers running
on the Linux, BSD, and Windows 2000, Windows 2003 platforms. All
servers are monitored 24/7 and our network is under constant scrutiny
to ensure peak performance and maximum security at all times. back
to top
Service includes most normal web page changes, such as: HTML coding,
design work, original graphics, page content, JavaScript, Flash
animation, Photoshop image editing, text changes, color changes,
changing links, trouble-shooting, arranging online services, etc. back to top
Perfect for those who anticipate regular changes to their site's
content or who may want any additional site-related work (including
new custom graphics and ad creations). Your web site maintenance
service contract provides you with the opportunity to pay lower
per-hour rates for continued services. Maintenance plan subscribers
receive higher priority when requesting updates and a turn around
time of less than 2 days. back to top
Submission to Search Engines: Monthly
submission to 1000’s of search engines (Google, Yahoo, Lycos,
Excite, AltaVista, etc.) You will receive a report by email the
first week of every month.
HTML Newsletter: We will create and design a HTML newsletter template based around
the look and feel of your website. Set up the email campaign with
your current data base. Add a mailing list option to the website
for visitors to sign up. If desired an archive newsletter section
will also be added to the website.
Manage all aspect of the email campaign.
Each campaign will consist of the following:
• Convert your text message into HTML format and input into
the email template.
• A proof will be sent for approval prior to launching the
campaign.
• Upload & host images.
• Run the email campaign on a daily, weekly, or monthly
basis.
• Send and track email results i.e. click thru rate, opened,
bounced.
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• Consultation: Help develop
your pay-per-click strategy.
• Research: Determine what the best keywords to target are.
• Account Setups: We set up accounts in one or more of these
PPC services, depending on your particular advertising goals and
budget.
• Ongoing Monitoring and Management of your pay-per-click
accounts.
We believe that your brand is central to your image in the marketplace
and therefore a key asset to your business. Whether your existing
brand needs to be revitalized, or you need an entirely new one,
we are able to develop a brand that reflects your business and
marketing objectives. Once your brand is complete we can provide
detailed Brand Guidelines for future use of the brand. back
to top
The creation of a brand is only the beginning.
Ever organization must maintain brand awareness in some form,
be it using advertising i.e. direct mail, radio etc. or public
relations. Our professional marketers can taylor a Branding Maintenance
Plan™ specific to your target market. back
to top
DAY Vision creates and produces trade and consumer advertising
campaigns and complete programs in select media vehicles to effectively
persuade business to business purchasing decisions or to reach consumer
markets. Count on DAY Vision to properly position your company and
its products and services, and to clearly communicate to your prospects
the features and benefits you offer above your competitors. click
here for more details.
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TRADE
AND CONSUMER ADVERTISING
In the trade
publications, your audience is always on the look
out for the most efficient way to make or save a
buck, and there's nothing like having top quality
products to do it. That's where your trade advertising
comes in. You say, "Hey, look you can do this
better than your competition." Suddenly dollar
signs appear in their eyes, and you've got their
undivided attention.
Out in the
consumer world however, you're selling a product,
not a deductible expense. There is more to consider
than just how good the product is. Most of the products
out there in virtually every category are good enough.
But they don't just compete with other products
in the same category. They compete with product
categories that are totally unrelated.
Cars compete with computers. Soaps compete with
dog food. And everything competes with house payments
and groceries. So consumer advertising not only
has to create the impression that your products
are better than all the rest, they have to be better
than anything else worth buying.
Major consumer advertisers handle this problem in
a number of different ways, but mainly they create
a niche in the consumer's mind. It has been called
"top-of-mind awareness" and "positioning."
Its first cousin is "brand identity."
Whatever you call it, it's an easy-to-grasp, immediately
accessible image that consumers will think of first
when they think of your category. Ideally, consumers
will enjoy thinking of your product even when they
aren't actively concerned with your category.
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DIRECT
MARKETING
Direct marketing is an approach to marketing which
aims to create and continue a direct relationship between an organization
and its customers on a one-to-one basis. The idea is to treat the
customer as an individual. Direct marketing is not just an advertising
medium... nor is it just a way of getting goods to the customer...
it's a whole way of marketing... and keeping the customer in a direct
relationship. Direct marketing communicates directly with potential
customers who already have expressed an interest in your particular
product or service. It is unique in that it is a marketing method
that allows consumers to gather information about goods and services,
to make educated buying decisions, and to acquire the necessities
and pleasures of life when and where they decide to do so. It covers
everything from coupon response advertising, e-commerce, door-to-door
selling (heaven forbid) through to telemarketing and direct mail.
A marketing message can be distributed by direct mail, fax or email
to a specific list based on demographics, industry, association
etc. The heart of direct marketing is your database -- the tool
which enables you to know who your customers are and what they are
interested in. back to top
CORPORATE IDENTITY DEVELOPMENT
Corporate Identity Development is a critical consideration
for any new venture, and an ongoing challenge throughout the life
of any thriving business, entertainment, or educational entity.
For a business to be truly successful in today's market, it's products
or services must have positive brand recognition. This is particularly
true in small business where there is a great deal of competition
for customer attention. So, the matter of creating an identity that
is POSITIVE, RELEVANT, and MEMORABLE can be as important to consumer
response as quality products/services and competent distribution
channels.
click here for more details. back to top
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It all begins
with a relevant image... a positive and memorable
identity that is representative of both the product/service
and your target market. The mission is to build
a relationship. Corporate or brand image awareness
and perception is all about establishing and nurturing
a client relationship through the use of marketing
tools. Your initial and primary marketing tool is
the imagery that represents the essence of your
venture. Your goal is to create an emotional association
(a positive connection) with the product/service.
According to experts, there are two basic ways to
create these associations.
RELATIONSHIP
BUILDING
Substantial impact is derived through direct experience.
In this approach, the consumers experience with
the product/service affects their interpretation
and perception - positive experience = positive
association. This is critical if your venture depends
on RELATIONSHIP BUILDING and repeat customers. Unfortunately,
direct experience is often the most expensive, least
logistical method available.
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EXPOSURE
"Try before you buy" is rarely an option,
so other marketing tools are employed to build a
relationship with the consumer, and it is difficult
to provide that "direct experience" advantage
using just one marketing tool. But budgets and opportunities
for multiple exposure almost always lacking, the
chance remains that your target market is going
to encounter only a small sampling, if not actually
only one, of your efforts to introduce the qualities
that you wish to project in a favorable light.
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REPETITION & IMPACT
An interactive environment that incorporates both
words and graphics using carefully crafted corporate/brand
image works best. Brand imaging your product or
service is often an integrated process that happens
over time, with many repetitions of a message before
brand recognition takes place, therefore it is very
important to place substantial importance and thought
into the process before you begin. Image Magic offers
several options to meet your needs, and reduce the
investment of time to imprint your identity. >>more
offerings>>
IDENTITY
... We can make yours memorable!
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